Case Study: West Corporation achieves double-digit performance gains and a 22% increase in sales per hour with Ambition

With Ambition, West’s Performance Metrics Head North

West Revenue Generation Service, a subsidiary of West Corporation that supports 90% of the Fortune 500, provides outsourced B2B sales but faced inconsistent, manual performance tracking. Reps recorded metrics differently and managers spent hours on whiteboards and spreadsheets, leaving KPIs unreliable and daily visibility poor—particularly in the Appleton, WI office.

Ambition integrated with West’s CRM to automate real-time dashboards, standardize metrics, and surface the causal activities that drive sales, then was piloted in a matched Middleton office. The result: higher engagement, targeted coaching, and measurable gains—key metrics rose 26% for the bottom 20%, 22% for the middle 70%, 18% for the top 10%, and sales per hour increased 22% across the office (Appleton later saw an 18% lift after rollout).

West Corporation