Case Study: Payroc achieves 50% higher close rates with Ambition coaching

With Ambition Coaching, Payscape sales reps close 50% more deals than the average B2B sales rep

Payroc, a fintech that provides payment and business-streamlining technologies to small and mid-size businesses, struggled to create performance transparency and consistency across eight sales offices. Leadership wanted visibility into KPIs to drive more top-of-funnel activity, align teams, and move deals through the pipeline faster.

Payroc deployed Ambition leaderboards on sales TVs, monthly contests, and a digitized 1:1 coaching cadence with weekly manager check-ins tracked in the platform. The program delivered dramatic results: calls rose 150%, active opportunities doubled, lead-to-opportunity conversion reached 4x the B2B average, close rates were 50% higher than average, and teams regained hours of admin time through automation.

Payroc

Zack Wing

VP of Sales Technology and Operations