Case Study: Thryv increases conversation rates by 34% with Ambition

Thryv increases conversation rates by 34% with Ambition

Thryv, a publicly traded SaaS company, faced challenges in scaling their sales coaching due to a lack of a single source of truth for data and no standardized process for tracking coaching activities. Their methodology, "Selling the Thryv Way," was not reinforced by a centralized system. Vendor Ambition and its Coaching Orchestration™ solution were implemented to address these issues.

Ambition inspired Thryv to clean their entire database and standardize their coaching, making it logical, repeatable, and visible. The solution included new coaching moments and introduced gamification into their sales strategy. As a result, Thryv sales managers saved an average of six hours per week on administrative tasks, and the ongoing coaching paired with gamification increased conversation rates by 34%.

Thryv