Case Study: MemSQL achieves 2x outbound call performance and clear sales KPI visibility with Ambition

MemSQL - Customer Case Study

MemSQL is a high‑growth San Francisco–based SaaS company and leader in business data analytics that had rapidly scaled its sales org after raising $86 million in venture funding. As its sales development team grew, MemSQL faced an inconsistent sales process, poor visibility into KPIs and non‑actionable performance data — a problem not solved by their previous tool, Hoopla.

MemSQL deployed Ambition across its SDR team, integrating it with Salesforce in under an hour to provide real‑time dashboards, leaderboards, and custom KPIs. The platform immediately doubled outbound call activity and produced positive lifts across all tracked metrics, improved consistency and accountability among reps, and gave managers actionable visibility to direct and scale outbound processes — contributing to sustained productivity and revenue growth.

MemSQL

Dhiraj Singh

Sales & Ops