Case Study: Memphis Grizzlies boost season ticket revenue and premium sales with Ambition

Memphis Grizzlies boost season ticket revenue 35% with Ambition

The Memphis Grizzlies faced challenges in encouraging Salesforce adoption to maintain a clean database and lacked an efficient way to manage time-consuming sales competitions. They needed a solution to formalize goals and provide real-time visibility into performance across their various product offerings. To address this, they turned to Ambition and its Coaching Orchestration™ platform.

Ambition implemented a system that promoted positive Salesforce adoption through gamified competitions. This allowed the Grizzlies to set specific KPIs for different products like Season Tickets and gave Ticket Sales Reps clear visibility into their performance. The results were significant: a 35% increase in season ticket revenue and a $300,000 increase in premium sales during a single 5-week competition, outselling their entire previous quarter.

Memphis Grizzlies