Case Study: Dallas Mavericks achieve 40% higher activity scores with Ambition

Dallas Mavericks boost activity scores 40% with Ambition

The Dallas Mavericks faced a challenge in scaling sales coaching across their five distinct sales departments. Each team had different individual goals and KPIs, but they were all being measured on the same generic "Hustle Score" system, making it difficult to gauge true performance. Furthermore, moving to remote work during the pandemic eliminated their "jumbotron" celebration tool, causing a loss of visibility and team energy. The vendor Ambition and its Coaching Orchestration™ solution were identified to address these issues.

Ambition provided a solution with a universal activity score that could be weighted differently for each department on the backend, allowing reps to aim for the same score while focusing on individual goals. This restored visibility and enabled remote celebrations via live leaderboards and notifications in Slack and Microsoft Teams. As a result, the Dallas Mavericks saw a 40% increase in activity scores and achieved their highest call volume, successfully recreating their competitive culture and energy while working remotely.

Dallas Mavericks