Case Study: Peek achieves a 142% increase in monthly SFDC activities with Ambition

Ambition Helps Peek Increase Monthly Sales Activities by 142%

Peek, the leading travel activities marketplace, struggled after rolling out Salesforce: low user adoption left leadership worried about incomplete data, and account executives had no clear way to see how they stacked up against peers. This lack of engagement threatened accurate forecasting and sales planning.

Peek implemented Ambition with a one‑click Salesforce sync, personalized dashboards, TVs, triggers, anthems and KPI tracking (Calls, Meetings Set/Completed, Deals). Within six months average monthly SFDC activities jumped from 497 to 1,204—a 142% increase—boosting accountability, transparency and recognition across the sales team.

Peek

Thomas Watanapun

Director of Sales