Case Study: Cell Marque achieves +18% annual revenue growth and a revitalized sales culture with Ambition

Ambition helps Cell Marque achieve +18% Annual Growth Goal

Cell Marque, a maker of diagnostic antibodies for immunohistochemistry serving the global clinical market, faced a risky +18% year‑over‑year growth target and a widening culture gap after a weak Q3. Sales & Tactical Marketing Director Lauren Hopson adopted Ambition in Fall 2015 to reinvigorate the team and close the activity and performance shortfalls.

Ambition integrated with existing data to track and normalize calls, emails, and meetings, assigned real‑time scores to reps, and powered an 11‑week Fantasy Football‑style sales contest. The contest drove sharp increases in prospecting—up to 50 calls and 110 emails per rep per day—boosted accountability and team culture, helped Cell Marque reach its 18% growth goal, and kept them as an Ambition customer through December 2016.

Cell Marque

Lauren Hopson

Head of Commercial for the Tissue Diagnostics Franchise