Case Study: ADP standardizes sales coaching with Ambition

ADP hits 80% team adoption in 4 weeks with Ambition

ADP, a company with over 5,000 employees, faced a challenge in standardizing sales coaching and creating accountability between managers and reps across its large organization. As super users of Gong, their managers struggled to efficiently search and review recorded calls to use as training aids. They turned to the vendor Ambition and its Coaching Orchestration™ solution to address this need.

By implementing Ambition, ADP leveraged its Programs and Notes features to execute weekly coaching sessions. A key part of the solution was allowing reps to prepare for meetings and pin important Gong calls for review. As a result, the pilot program saw 80% team adoption within just four weeks. Ambition successfully centralized their sales performance tools, allowing managers and reps to see the bigger picture from strategy to development in a single place.

ADP