Case Study: Salesforce achieves exabyte-scale consumer data unification with Amazon Web Services

Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

Salesforce, a leading customer relationship management company, uses Amazon Web Services to power its Customer Data Platform (CDP) as it unifies consumer data at exabyte scale. Its challenge was to process massive volumes of data, resolve customer identifiers into accurate profiles, and quickly launch in new regions while controlling costs.

Amazon Web Services supported Salesforce with services like Amazon EC2 and Amazon EC2 Spot Instances to scale efficiently, reduce costs, and accelerate regional expansion from months or years to just weeks. As a result, Salesforce improved performance, cost efficiency, and reliability for its data platform while benefiting from AWS support to optimize workloads and build new features.

Salesforce

Muralidhar Krishnaprasad

Executive Vice President Engineering