Case Study: Lenovo achieves 10% checkout adoption and 2,500 monthly repeat customers with Amazon Pay

Amazon Pay has become a key contributor to the eCommerce division of Lenovo US

Lenovo, the global PC leader known for ThinkPad and Yoga devices, wanted to streamline its online checkout and boost eCommerce performance as it expanded product lines and customer reach. To address this, Lenovo partnered with Amazon Pay to add a familiar, friction‑reducing payment option to its web checkout.

Amazon Pay was integrated in three months by focusing efforts on a targeted portion of Lenovo’s platform to ensure a smooth launch. Since rollout, Amazon Pay has driven measurable growth: 10% of Lenovo.com customers select Amazon Pay at checkout and an average of 2,500 repeat customers use Amazon Pay each month, contributing to increased sales and repeat purchase behavior.

Lenovo

Lewis Broadnax

Executive Director Web Sales & Marketing