Case Study: UserTesting achieves 62% increase in event attendance with Alyce Activate

UserTesting sees 62% increase in event attendance rate

UserTesting, a human-insight platform, needed to scale personalized ABM gifting to drive event attendance and nurture prospects but was stuck in a manual, time-consuming process. Amber Stone, Senior ABM Program Manager, turned to Alyce and implemented Alyce Activate to automate personalized gifts for lunch-and-learns and account-based nurture campaigns.

Alyce Activate streamlined gift procurement and distribution, saving UserTesting about 30 hours per month (360 hours/year) and enabling more frequent, personalized outreach. The solution drove a 62% increase in event attendance, a 36% increase in response rates for Tier 2 nurtures, and helped generate a $4M marketing-influenced pipeline, demonstrating Alyce’s clear impact on engagement and pipeline growth.

UserTesting

Amber Stone

Senior Manager ABM Programs