Case Study: Salesloft achieves 50% more reps aligned with strategic marketing programs with Alyce

Salesloft Aligns 50% More Reps With Strategic Marketing Programs

Salesloft, a sales engagement platform, needed a more personal ABM approach to increase Sales Development Opportunities (SDOs), pipeline and alignment between SDRs/BDRs and marketing. Senior Manager of Enterprise Marketing Nabiha Balala partnered with Alyce, using Alyce’s curated marketplace of personal-interest gifts paired with its meeting booker to drive more personalized outreach.

Alyce was rolled out to top performers, then the full SDR organization in 60 days, with training and best-practice sharing; the results were measurable: 50% more BDRs aligned with strategic marketing programs, a 9% increase in net-new meeting attendance, 20% of gifts sent resulting in new opportunities, three SDRs promoted to AEs within three months, and an aggressively growing pipeline after implementing Alyce.

Salesloft

Nabiha Balala

Senior Manager, Enterprise Marketing