Case Study: 6Sense achieves personal, scalable prospect engagement with Alyce

How 6sense Turned $6,200 in Gifts Into $3.6 Million in Pipeline

6sense, an account engagement platform led by VP of North American Sales Mark Ebert, had excellent intent data but struggled to convert timing into conversations with busy, distracted prospects. To shift from interruptive outreach to relationship-building, 6sense turned to Alyce’s personalized gifting solution to open doors and build upfront trust with target accounts.

Alyce was implemented via custom cadences for 6sense’s Business Development Reps and Account Executives, enabling personal touches at the right moment to start productive dialogs. The result: Alyce became “an integral part” of 6sense’s go‑to‑market, improving prospect receptivity, helping the team start more meaningful conversations, and allowing them to scale relationship-driven outreach across markets.

6sense

Mark Ebert

VP of North American Sales