Case Study: The Alberici Group achieves centralized CRM with 360° customer view and 5,000 hours saved with Alvaria

Robust customer relationship management solution builds organizational collaboration by centralizing customer and sales information

The Alberici Group, a St. Louis–based construction services contractor founded in 1918 with annual revenues exceeding $1.13 billion and offices across North America, needed a single system to manage accounts, contacts and sales opportunities. Multiple divisional systems and inconsistent sales processes created low collaboration, no transparency of customer histories, and made corporate sales forecasting and reporting difficult.

Aspect deployed a customized Microsoft Dynamics CRM solution and unified sales process, building custom forms, reports and training to drive adoption. The centralized CRM gives a 360° view of customer interactions, automates monthly reporting, provides senior management with real‑time sales data, increases collaboration and transparency, and saves an estimated 5,000 hours per year by eliminating duplicate data entry.

Alberici