Case Study: Complete Nutrition achieves streamlined franchise communication and 50% fewer IT support tickets with Alvaria

Complete Nutrition - Customer Case Study

Complete Nutrition is a national chain of vitamin and nutritional supplement stores focused on helping customers look, feel and perform better. Rapid growth (250% since 2011 to 153 stores) exposed a communications gap: corporate marketing and product updates were not reaching franchisees reliably, email was ineffective for the younger owner/employee demographic, important promotions and training were missed, and corporate support was spending excessive time answering basic questions.

Working with Aspect, Complete Nutrition launched The Hub, a modern Office 365 portal with single sign‑on, social features and a website-like UX that centralizes marketing, training, product and ordering information. Franchisee adoption was quick: rollout time for initiatives shrank from months to one click, IT helpdesk tickets fell 50%, product penetration and engagement increased, NPS rose to 87, and processes like merchandise requests and multi-format training became streamlined.

Complete Nutrition

Mike Boler

CFO