Case Study: Allied Global achieves up to 24% higher Sales Per Hour and 23% productivity gains with Alvaria Motivate

Allied Global Significantly Increases Sales Per Hour with Game Mechanics

Allied Global is a leading BPO operating across five countries that supports Fortune 500 companies and startups. Facing a “push” culture of low morale and inconsistent performance, Allied wanted agents to be intrinsically motivated to improve sales per hour, conversion, credit card take rates, QA scores and coaching efficiency.

Allied deployed Alvaria Motivate’s gamification and engagement platform—scorecards, leaderboards, contests, a normalization engine, TV displays, coaching tools and a dedicated game master—to create transparent, rapid feedback and equitable competitions. In pilots across an audio entertainment client (14,000 agent hours) and a video/internet client (23,000 agent hours) results included +24% and +21% Sales Per Hour, +47% conversion, +23% credit card take rate, +6% QA and a 42% lift for the middle 60%, delivering a combined >23% productivity gain over 37,000 hours and strong ROI.

Allied Global

Renato Mota

Business Unit Manager