Case Study: Major U.S. Auto Insurance Company boosts revenue 6.25% and conversions 66% with Alterian's Adaptive Customer Experience Platform

Increase revenue and engagement just by accurately knowing your customer

Major Insurance Company, a large U.S. automobile insurer, faced declining sign-ups and renewals as prospects (Cody) and lapsed customers (Nathan) hesitated to buy or renew full-coverage policies. They partnered with Alterian and used the Adaptive Customer Experience™ Platform—leveraging the Adaptive Marketer™ Data Environment and Insights—to explore whether offering affordable limited-liability options and more relevant, timely communications could increase policy purchases. Previously, batch-and-blast campaigns and siloed systems produced slow, inaccurate customer views and missed follow-ups for hundreds of thousands of customers.

Alterian consolidated disparate profile, quote, claim, and transaction data into a single Adaptive Marketer data environment, applied RFM modeling and Opportunity Trees, and built hyper-targeted email segments and automated follow-ups to present relevant limited-liability options. As a result, Alterian drove a 6.25% increase in incremental revenue over a two-month campaign, a 66% lift in conversion rate (from 3% to 5%), a 20% increase in monthly conversions, and recognized an additional 712,000 customers through data consolidation—while delivering faster access to customer data and more efficient campaign spend.