Case Study: Leading Automotive Company achieves actionable journey insights and higher rider acquisition with Alterian’s Customer Journey Analytics

How Alterian’s Customer Journey Analytics gave this rideshare company the insights they needed to plan and implement changes to achieve their acquisition and conversion goals

Leading Automotive Company, a rideshare and autonomous vehicle testing business, needed to increase rideshare users but lacked end-to-end visibility of the customer journey. Siloed channels and systems meant offers, promotions and booking flows were disconnected, leaving the company without the insights to know what was working. They engaged Alterian to provide clarity using its Customer Journey Analytics product.

Alterian’s Customer Journey Analytics connected five data sources (ad tech, campaign system, email, bookings, offers) and used AI to create a unified journey view from over 6.4 million interactions, delivered in a six‑week engagement with Professional Services and client teams. The work uncovered actionable metrics—highest attrition between the 1st–3rd booking (retention reaches 80% by the 4th), customers with children show +12% retention, marketing drives 18%+ of bookings, search ads convert 3% per session and 73% when viewed along the full journey—enabling the Leading Automotive Company to prioritize CX and journey optimizations based on Alterian’s insights.