Case Study: Proximus achieves consistent, high-impact retail experiences with Altavia Belgium

Proximus scales retail activations across 36 locations in 2 months with Altavia ACT*

The customer, Proximus, required a strategic partner to ensure brand consistency and translate its communication strategy into effective, tangible in-store retail impact. The vendor, Altavia ACT, provided a comprehensive retail activation service to meet this challenge.

Altavia ACT implemented a solution using a dedicated, multidisciplinary team fully immersed in the Proximus brand. This team managed the entire operational chain for national activations, from concept translation to installation logistics. A key example was the 2024 End-of-Year campaign, which was deployed across 36 locations in just two months. The results included a seamless translation of brand concepts into impactful retail experiences, increased in-store visibility and customer engagement, and strong operational efficiency, ensuring long-term brand consistency across all networks.

Proximus