Case Study: Major Pharmacy Benefit Management Company boosts sales and ROI with Alorica’s predictive scoring model

Major Pharmacy Benefit Management Company - Customer Case Study

Major Pharmacy Benefit Management Company partnered with Alorica to improve the efficiency of its customer care and outbound sales program. The goal was to better educate customers on the savings available through a 3-month prescription subscription, while contacting most customers on the first attempt, maximizing ROI, and maintaining compliance.

Alorica implemented a customized predictive scoring model through its Center of Analytical Excellence (CAE) to identify warm leads and improve dialing strategy. Using historical data and a Champion Challenger approach, Alorica increased sales by 18% and boosted the odds of converting a call into a sale by 141%, while also enabling the model to be applied on the first dial for more consistent outreach.