Case Study: Major Car Rentaling Company boosts loyalty activations and profits with Alorica predictive analytics

Major Car Rentaling Company - Customer Case Study

Major Car Rentaling Company worked with Alorica to improve adoption of its SMB member loyalty program and win back members who had not used the program in more than six months. The company needed a better way to target prospects, activate members, and increase engagement across its loyalty accounts.

Alorica used its Center of Analytical Excellence to build a scoring model, predictive analytics, and a digital sales strategy for targeted acquisition, win-back, and account management. The revised welcome program increased loyalty activations by 20% and annual transactions by 17%, while the win-back program boosted usage by 37% and generated $10 million in profit, 130% of goal. Overall, Alorica’s full account management and analytical solution improved sales results by more than 25% versus the control group and 19% versus the client’s internal inside sales team.