Case Study: Fortune 50 Financial Services Company boosts sales and revenue with Alorica

Fortune 50 Company - Customer Case Study

Fortune 50 financial services company partnered with Alorica to overhaul its go-to-market approach for commercial card and expense management solutions. The customer needed to shift field sales up-market, replace an inefficient scripted telesales model, and eliminate the costly two-step lead generation process in the SMB market while protecting its premium brand.

Alorica implemented a three-part solution: appointment setting for enterprise field sales, a direct consultative telesales channel for SMBs, and an upsell/cross-sell customer education program backed by benchmarking against a control group. The results were strong: appointment close rates rose from 10% to 28%, the SMB channel added about 10,000 new high-value business customers annually and nearly $100M in annual revenue, revenue per customer increased 12%, average hours per sale fell 25%, and retention programs drove an additional $15M in annual revenue while improving Net Promoter Scores.