Case Study: Apptio achieves faster time to first deal with Allego's sales learning and coaching platform

Reducing time to first deal with sales learning and coaching technology

Apptio, a SaaS provider, needed to scale onboarding and coaching for a largely remote salesforce (about 95% of reps working from home) because centralized training was inefficient and limited exposure to best practices. To address this, Apptio adopted Allego’s mobile sales learning and coaching platform to transfer coaching ownership to regional VPs and deliver training that fits a distributed workforce.

Using Allego, Apptio crowdsources short, just‑in‑time videos from top sellers, assembles 3–5 minute micro‑learning modules, and pushes them via mobile channels, which drove rapid adoption—top reps consume three to four times more content than their peers. With Allego’s platform, average time to first deal for newly hired reps dropped significantly, veterans engaged with the tool, and coaching became decentralized and data‑driven.

Apptio

Sean Goldie

Director of Sales Enablement