Case Study: WP Engine achieves triple-digit partner engagement growth with Allbound

Triple Digit Growth in Partner Engagement

WP Engine, the WordPress Digital Experience Platform serving over 100,000 customers, saw its agency partner program scale rapidly to 5,000+ partners (an 8X increase since launch and 186% growth since January 2019). That growth created a need for a centralized partner portal to register leads, enable two-way communication, and automate partner onboarding and education, so WP Engine selected Allbound to provide a purpose-built partner portal solution.

Allbound delivered a partner portal with deal registration, asset sharing, learning tracks and CRM integrations so WP Engine could centralize content, automate enablement, and report more accurately. WP Engine’s channel team quickly adopted Allbound—uploading playbooks and learning tracks and seeing high partner usage of deal registration and training—leading to triple-digit growth in partner engagement and reduced time spent gathering indirect sales reports.

WP Engine

Matt Irving

Senior Manager of Partner Operations