Case Study: Serko achieves 100% portal adoption for improved sales enablement with Allbound

Serko Achieves 100% Portal Adoption for Improved Sales Enablement

Serko, a publicly traded provider of online business travel and expense management with 6,000+ corporate customers worldwide, faced challenges scaling partner enablement due to manual support, lack of centralized information, and difficulty managing remote teams. To solve this, Serko selected Allbound and its partner-portal sales enablement solution to provide a single, scalable platform for partner training and program management.

Allbound handled portal setup and integrations (including HubSpot), delivered a branded partner portal with features like gamification and deal registration, and enabled region- and partner-specific content distribution. The result: 100% tool adoption, faster onboarding, smoother deal registration, measurable increases in partner engagement and confidence in selling Serko, and the portal becoming a standard part of Serko’s sales process.

Serko

Nick Whitehead

Chief Marketing Officer