Case Study: Avella Specialty Pharmacy achieves centralized content control and 90% sales adoption with Allbound

Fast-Growing Pharmaceutical Company Centralizes Content for Better Control and Utilization

Avella Specialty Pharmacy, a fast-growing, nationally accredited specialty pharmacy, struggled to keep marketing and sales materials accurate, up-to-date, and accessible across geographically dispersed sales, operations, and executive teams. To solve version-control, searchability, and permission-based access problems in a highly regulated, rapidly changing industry, Avella turned to Allbound and its software platform to centralize content distribution and management.

Allbound implemented a centralized content system that made the latest materials searchable, secure, and trackable for sales, marketing, and executives, while enabling targeted visibility and faster onboarding of new reps. The Allbound platform drove rapid adoption (50% of the sales team in the first two weeks and more than 90% active use overall), logged more than 400 unique user actions in month one, hosts 150+ content pieces with up to 30 added monthly, reduced individual content requests, and improved efficiency and scalability.

Avella Specialty Pharmacy

Todd Speranzo

VP Marketing