Case Study: BeyondTrust achieves higher partner engagement, productivity, and channel revenue with Allbound

BeyondTrust Maximizes Its Channel Investment to Increase Partner Engagement, Productivity and Revenue

BeyondTrust, a Phoenix-based cybersecurity company with 400+ employees and more than 4,000 customers, was experiencing rapid channel growth that exposed limits in its Salesforce Communities CRM: content became a dumping ground, partner engagement was low, MDF tracking was manual, and lead-sharing across regions and teams was inefficient. Looking for a cost-effective, scalable solution that integrated with Salesforce, BeyondTrust selected Allbound’s partner portal to provide visibility, customization, and improved partner workflows.

Allbound delivered a branded partner portal with bi-directional Salesforce integration that went live in 2016 and was deployed in under a month, supported by hands-on customer success. The solution enabled automated MDF tracking, granular content-usage analytics, seamless lead and deal sharing, and detailed reports/scorecards, driving higher partner engagement and productivity. As a result, BeyondTrust reported channel business up about 100% year-over-year and channel-driven revenue growing from roughly 15% to 25–30%, with Allbound cited for both the platform and strong service.

BeyondTrust

Colleen Grounds

Director of Channel Marketing