Case Study: Powell Software achieves unified global PRM and scaled partner engagement with Allbound

Allbound and Powell Software partner up to sharpen their hybrid workplace focus

Powell Software, a digital workplace specialist, faced the shift to hybrid work and needed a structured, scalable channel strategy to sustain rapid growth and better serve partners worldwide. To address this, Powell signed a partnership with PRM leader Allbound to deploy a unified partner portal and PRM platform aligned with their digital-first approach.

Allbound implemented its Partner Journey Automation module, integrated with Powell’s PLEZI marketing automation and Microsoft Dynamics CRM, to automate partner engagement workflows and communications. The new Allbound-powered portal is Powell’s first global PRM, supporting 70 active partners across 35 markets, building on Powell’s prior 100% year‑on‑year growth and positioning the company to pursue projected triple-digit expansion.

Powell Software

Edouard Payenneville

VP Channel and Strategic Partnerships