Case Study: SMUD boosts customer engagement and marketing performance with Alida

SMUD exceeds advertising conversion goal by 81% with Alida

SMUD, a community-owned electric utility in Sacramento, faced the challenge of engaging customers faster than traditional research allowed to raise awareness for new programs and build community trust. To achieve this, they turned to the vendor Alida and utilized its insight communities solution.

By implementing Alida's multiple online insight communities, SMUD gained a 360-degree view of its diverse customer segments, allowing it to test ideas and co-create new programs. This solution from Alida delivered significant results, including exceeding an advertising conversion goal by 81%, achieving $1.4 million in savings and avoided costs, and shaping the successful launch of a new energy-saving program and the highly successful SMUD Energy Store.

SMUD