Case Study: MuleSoft accelerates customer insights and product decisions with Alida

MuleSoft cuts research recruitment from 2 weeks to minutes with Alida

MuleSoft, a provider of an integration platform for connecting applications and data, faced significant challenges in its user experience research. The UX team struggled to find and recruit technically experienced users for product feedback, a process that could take weeks. This delay meant product decisions were often made without valuable customer input, and the new UX initiative needed to prove its value to the company. They turned to the Alida platform to overcome these hurdles.

Using Alida, MuleSoft built a targeted community of hundreds of vetted power users. This solution automated and scaled their insights program, reducing recruitment time from weeks to minutes. The team could now gather actionable feedback in as little as one day, which helped de-risk critical product decisions. The success of the program established UX research as a crucial partner in product development and led the company to track "empathy hours" with customers in its executive reporting.

MuleSoft