Case Study: HBO Max accelerates subscriber insights with Alida

HBO Max reaches tens of thousands of subscribers in under 6 months with Alida

HBO Max faced the challenge of launching its new streaming service into a highly competitive market during the COVID-19 pandemic. They needed a deep, ongoing understanding of both subscribers' and non-subscribers' evolving media habits to inform their global strategy and make real-time decisions. To meet this challenge, they partnered with the vendor Alida.

Using the Alida platform to build the "HBO Max Insiders" community, the solution provided direct access to thousands of subscribers for real-time feedback. This enabled agile, strategic decision-making across brand, content, and UX. The program was rapidly scaled to key global markets, helping HBO Max better understand diverse audiences and make predictive adjustments to improve subscriber satisfaction, retention, and acquisition.

HBO MAX