Case Study: Cvent improves product usability with Alida

Cvent improves product usability by 10-17% with Alida

Cvent, a global leading meetings, events, and hospitality technology provider, faced the challenge of integrating its robust portfolio of solutions into one cohesive and easy-to-use platform. To improve user experience, they needed a better way to engage their high-stress, busy event planner customers for co-design and research, which was previously a significant challenge. They partnered with the vendor Alida to address this.

Using Alida, Cvent launched a UX Research Panel to gather real-time customer feedback, empowering their teams to make insightful decisions. This solution streamlined their research process, leading to a 10-17% improvement in product usability and reducing the time to get actionable data from over four weeks to less than two. The program also successfully increased customer participation in the research and design process.

Cvent