Case Study: ATTN: boosts brand lift and audience insights with Alida

ATTN: boosts brand/message association by 32% with Alida

ATTN:, a media company focused on purpose-driven storytelling, faced a challenge in effectively measuring its marketing campaigns due to limited audience insights from social media platforms. They lacked the tools to gather in-depth, authentic feedback, which impacted their brand and partner activations. To address this, they partnered with the vendor Alida for its advanced measurement tools.

Alida provided ATTN: with a simple-to-use platform to assemble an insight community of Gen Z and Millennials. This solution enabled them to test concepts and gather qualitative and quantitative feedback to boost their programs. The results were significant, including an 11% increase in brand awareness, a 32% increase in brand/message association, and a 10% increase in purchase intent. The partnership with Alida also saved money, improved insight quality, and helped secure bigger projects with global brands.

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