Case Study: AAA improves roadside assistance digital adoption with Algoworks

AAA reduces tow truck cancellations by 70% with Algoworks

AAA, a major motor club and roadside service provider, engaged Algoworks to modernize its digital Emergency Roadside Service (ERS) request experience. The challenge was to transform a high-stakes member journey plagued by login friction, geolocation inaccuracies, and unclear processes, which often led members to abandon digital self-service and call for assistance instead.

Algoworks redesigned the experience into a mobile-first solution that strengthened authentication, improved location accuracy, and provided clear confirmations and status updates. This new intuitive flow reduced cognitive load and built member trust during stressful roadside events. The vendor's work resulted in a 70% decrease in tow truck cancellations and improved digital adoption, providing AAA with a scalable, unified digital foundation that reduced support calls and enhanced the overall member experience.

AAA