Case Study: Co-op improves customer search and basket size with Algolia

Co-op evolves its research and improves its customers' experience with Algolia

Co-op, the grocery cooperative, needed a faster, more accurate online search experience to support its rapid e-commerce growth during the pandemic and to show customers real-time inventory. Its previous search system was too limited for tagging products, merchandising, and scaling with its expanding needs, so the team turned to Algolia for search and merchandising capabilities.

Algolia implemented Search and Recommend for Co-op’s ecommerce site, including instant search, search results pages, dynamic re-ranking, and stock-aware product data, with Recommend launched in just one month. The impact was strong: add-to-cart rates increased by 7 percentage points, shoppers who saw alternatives spent 6% more, and conversion improved by 13% versus search alone, while Algolia also reduced manual work and improved relevance.

Co-op

Gareth Cottiss

eCommerce Development Manager