Case Study: Anonymous Hospital System achieves higher employee engagement and simplified benefits decision-making with ALEX

Using ALEX to Make Benefits Decision Making Fun

An anonymous hospital system with 30,000 benefits-eligible employees across diverse roles (physicians, nurses, lab staff, environmental services, sales and support) struggled to reach workers with traditional communications—many staff don’t check email and can’t attend benefits fairs because of location or shift constraints.

They deployed ALEX, an interactive benefits-guide that turns complex plan information into engaging, personalized advice and provides robust analytics. ALEX reduced reading, improved understanding and accessibility across the workforce, and produced strong results in internal surveys (97% of employees found the medical module helpful; 99% found the 401(k) module helpful), making enrollment easier and less stressful.