ALEX
19 Case Studies
A ALEX Case Study
Star Group, an advertising and marketing firm with 240 benefits-eligible employees, faced a benefits challenge: workers repeatedly chose a lower-deductible PPO despite higher costs. For 2015 the company introduced a high-deductible HRA plan and a wellness program to lower employee contributions, and brought in ALEX to help employees understand the new options and incentives.
ALEX interviewed employees, offered personalized plan recommendations and clear explanations of the financial tradeoffs, which led 80% of staff to enroll in the new HRA/HDHP. The shift produced about a 10% cost savings for Star Group and roughly 30% savings for employees.
Lisa Tamborello
Senior Vice President of Human Resources