Case Study: Severn Trent Services achieves clearer benefits communication and increased HDHP (HSA) adoption with ALEX

Using ALEX to Communicate with Different Unions

Severn Trent Services, an industrial services company with 1,600 US-based benefits-eligible employees offering three PPO plans and an HDHP with HSA, needed a better way to educate workers about complex benefit choices and to encourage informed adoption of its consumer-directed HDHP option. The benefits team wanted to overcome inertia and fear that led employees to over-insure or stick with the status quo.

They implemented ALEX, a decision-support tool that replaces spreadsheets and guesswork with personalized, easy-to-understand guidance. As a result, employees began to see the value of the HDHP with HSA and naturally migrated away from the richest PPO; 99% of surveyed employees found ALEX’s medical module helpful and 100% found its tax savings module helpful.

Severn Trent Services

Marnie Vaughan

Benefits Manager