Case Study: American Eagle Outfitters achieves clearer, more accessible benefits guidance for retail employees with ALEX

Using ALEX to Communicate Benefits to Retail Employees

American Eagle Outfitters, a national retail brand with 6,200 benefits-eligible employees (including 4,225 retail associates across 1,066 stores), faced a steep communications challenge: a small, three-person benefits team needed to educate a largely young store population unfamiliar with basics like deductibles and out-of-pocket maximums.

AEO implemented ALEX to deliver consistent, store-level benefits guidance. The interactive tool acted like a virtual benefits specialist—making complex plan choices clear and engaging—and 99% of surveyed users found the medical insurance module helpful. Employees gave rave reviews, reporting that ALEX simplified enrollment and made benefits information accessible without sifting through lengthy printed materials.

American Eagle Outfitters

Anthony Jarusinski

Senior Benefits Coordinator