Case Study: New Belgium Brewing boosts benefits education and engagement for remote coworkers with ALEX

Using ALEX to Communicate Benefits to Remote Coworkers

New Belgium Brewing Company, a craft brewer with 638 benefits-eligible coworkers, needed a simple way to educate a large remote population (231 coworkers, or 36% of the workforce) about their benefits—particularly a new high-deductible health plan with HSA being offered for 2015—so employees could make informed enrollment decisions.

The company deployed ALEX, an interactive benefits guide initially aimed at remote sales staff that quickly gained company-wide use. During open enrollment ALEX logged 434 unique visits and earned a 94% “helpful” rating from surveyed users, simplifying complex insurance information, improving coworkers’ understanding and decision-making, and generating strong positive feedback from both staff and employees.

New Belgium Brewing

Evie Tyrrell

Benefits Steward