Case Study: Niagara Bottling boosts benefits engagement with ALEX by Jellyvision

Niagara Bottling nearly doubles benefits engagement with ALEX, driving 6,121 visits

Niagara Bottling, a family-owned beverage manufacturer, faced the challenge of communicating complex benefits information to a large, dispersed, and multi-generational workforce that lacked easy access to traditional office-based channels. To overcome this, they partnered with Jellyvision and implemented their ALEX platform to create a personalized and multi-channel benefits communication strategy that could reach employees and their families effectively.

Jellyvision's solution involved using ALEX as the central tool within a creative campaign that included text messaging, mailed materials, and even a scavenger hunt. This multi-touch approach, particularly the targeted text messages, drove significant engagement. As a result, Niagara nearly doubled its benefits engagement from the previous year, with the campaign yielding 6,121 visits to ALEX and a 96% success rate against its goal, alongside positive feedback from employees who felt better informed.

Niagara Bottling