Case Study: NCH Corporation boosts benefits awareness and cuts open enrollment calls with ALEX

NCH Corporation cuts benefits calls by 200 with ALEX

NCH Corporation, a global leader in industrial maintenance products, faced a challenge in communicating essential benefits updates to its hard-to-reach workforce, which included many outside sales associates and their spouses who made the key benefits decisions. The company needed a way to drive awareness of these changes and make information accessible around-the-clock, as traditional on-site sessions and email communications were insufficient.

NCH implemented ALEX's Benefits Sneak Peek videos to deliver key announcements in an engaging, bite-sized format. Using ALEX’s conversational and accessible platform, the vendor helped NCH build awareness and trust. The solution resulted in a significant surge in engagement with 2,853 visits, a reduction of 200 phone calls to the benefits team during open enrollment, and 86% of surveyed employees reporting a better understanding of their benefits.

NCH Corporation