Case Study: Hub International boosts HDHP adoption and voluntary benefits engagement with ALEX

Hub International boosts HDHP adoption 11% with ALEX

A healthcare network faced benefits awareness and retention challenges, with only one HR employee to engage 165 staff across seven locations. They needed to go fully self-service for open enrollment while increasing adoption of their HDHP, HSA savings, and voluntary benefits options. Vendor ALEX, through its ALEX Essentials benefits engagement platform offered via a partnership with Hub International, was selected as the communication solution.

With help from ALEX and Hub International, the network drove an 11% increase in HDHP adoption. Employees enrolled in the HDHP contributed more than double to their HSAs compared to the prior year. Furthermore, voluntary benefits adoption increased by nearly 15%, as ALEX effectively educated employees on the full value of their offerings. The solution met the client's goal of standing out as an employer-of-choice while keeping costs down.

Hub International