Case Study: GroupM saves 200+ hours a year with ALEX

GroupM saves 200+ hours a year with ALEX

GroupM, the world's largest media investment company, faced a significant HR challenge. With a high annual turnover rate exceeding 30%, their two-person HR team was overwhelmed by the task of onboarding over 1,500 new employees each year. This process consumed hundreds of hours in meetings, and younger new hires, often transitioning from their parents' plans, frequently made poor or risky benefits selections. They turned to the vendor Jellyvision and its product ALEX for a solution.

By implementing Jellyvision's ALEX, an on-demand virtual benefits counselor, GroupM automated and personalized benefits guidance. They used features like New Hire Sneak Peek videos and a chat function to educate employees before start dates and provide 24/7 support. This solution saved the HR team over 200 hours per year from reduced orientation meetings, drastically cut confusion-related calls, and led to smarter employee enrollment, such as a marked increase in selections of the HDHP option.

GroupM