Case Study: Ferguson More Than Doubles CDHP Enrollment with ALEX

Ferguson more than doubles CDHP migration goal with ALEX

Ferguson, a major distributor of plumbing and building supplies with 23,000 employees, faced the challenge of consistently communicating the replacement of a popular PPO plan with a new consumer-driven health plan (CDHP) across its 1,400 locations. The company needed to effectively explain this change and demonstrate the new plan's value in order to meet its enrollment goals and reduce healthcare costs.

The vendor ALEX provided a conversational platform to explain the new CDHP plan uniformly to all employees. ALEX engaged users in personalized cost comparisons based on their medical needs. As a result of this solution from ALEX, the CDHP plan was recommended as the lowest cost option 77% of the time during user interactions. Ferguson more than doubled its initial CDHP migration goal, significantly benefiting its bottom line.

Ferguson