Case Study: Extra Space Storage doubles HDHP enrollment with ALEX

Extra Space Storage doubles HDHP enrollment with ALEX

Extra Space Storage, a major self-storage company with a geographically dispersed workforce, faced a significant challenge in engaging its employees about their benefits options. The benefits team needed a way to effectively communicate the value of its high-deductible health plan (HDHP) to lower costs, but could not rely on traditional in-person meetings to reach all employees. They partnered with the vendor ALEX to implement its benefits communication service.

Using ALEX, the vendor provided a tailored and accessible tool that allowed employees to understand their benefits on their own time. This solution helped double HDHP enrollments, increasing participation from 30% to 65%. Furthermore, 85% of surveyed employees reported a better understanding of their benefits, and the tool received over 8,000 visits from its 3,100 eligible employees, demonstrating high engagement.

Extra Space Storage

Debra Gomez

Total Rewards Benefits Senior Manager, Extra Space Storage