Case Study: Bright Horizons boosts benefits engagement with ALEX

Bright Horizons boosts benefits understanding by 85% with ALEX

Bright Horizons, an employer-sponsored child care provider, faced a challenge in personally educating its 14,000 benefits-eligible employees across 750 dispersed locations about their benefits options. The HR team, led by Senior Total Rewards Consultant Markus McVay, could not scale their in-person workshops and one-on-one conversations effectively. They turned to the vendor ALEX for a solution to deliver personalized benefits communication at scale.

By implementing ALEX, Bright Horizons provided a tool that simulates a personalized conversation about benefits for each employee. The solution saved the HR team hundreds of hours by replacing lengthy individual consultations and was particularly valuable during pandemic-related staffing fluctuations. According to a survey, 85% of employees reported a better understanding of their benefits after using ALEX, and the vendor's tool is now considered a permanent team asset for driving engagement around plan changes.

Bright Horizons