Case Study: Rakuten creates consistent safety programs with AlertMedia

How Rakuten Creates Cohesive Safety Programs

Rakuten Americas, the North American division of Rakuten Group, Inc., needed a more cohesive facilities and safety approach as the company grew almost entirely through acquisitions. Different sites had brought their own cultures and processes, and Donna Kelly, Head of Facilities, wanted each location to use the same playbook for emergencies and other exceptional circumstances.

Rakuten Americas chose AlertMedia because it was scalable and cost-effective, and the team used it to support site-level safety response plans, custom notifications, and required employee training. By letting local facilities managers manage alerts for their own sites, Rakuten said communication became more personal and trusted, with AlertMedia helping the company standardize safety practices across 11 U.S. sites and about 3,000 employees.

Rakuten

Donna Kelly

Head of Facilities