Case Study: WeatherBug achieves a 10x increase in ratings and reviews with Alchemer Mobile

WeatherBug - Customer Case Study

WeatherBug, a news and weather app with over 12 million users, needed a faster, more adaptable way to gather meaningful mobile feedback at scale. The team wanted to understand whether issues like slow load times were affecting a broader segment of users, while also improving ratings, reviews, and customer engagement. To do that, WeatherBug partnered with Alchemer Mobile, using its in-app feedback and survey tools.

With Alchemer Mobile’s Love Dialog and targeted mobile surveys, WeatherBug turned user feedback into action, increasing app store ratings and reviews by 10x and collecting highly useful qualitative input to guide roadmap priorities. The vendor also helped WeatherBug run a customer story campaign, generating 1,400 submissions in just 24 hours and quickly identifying a compelling customer story for marketing. Alchemer Mobile gave WeatherBug the ability to target users based on sentiment, behavior, and feature usage, improving both product decisions and campaign speed.

Weatherbug

Jessica O’Rourke

Senior Product Marketer